Services
| The right copy. My goal is simple: To translate your creative brief and/or business objectives into relevant and compelling communications that engage your target audience and get results. The right price. I’m versatile, flexible, and efficient. I ramp up fast and “get it” quickly. I’m not always the cheapest copywriter, nor the most expensive. I am, however, always a great value – delivering innovative and effective work that’s on strategy, on time, and on budget. Strategy comes standard. When you hire me you get a strategist at no extra charge. Years of experience developing briefs and leading accounts as a creative director enable me to see the big picture, and dig deeper to reach the target you’re after with spot-on communications. Experience with all types of agencies and businesses. I draw on over 20 years of experience working on-staff and offsite for large and small advertising agencies, digital agencies, design firms, businesses, and corporate marketing departments in just about every category. Experience with all types of ad and marcom people. Whether you’re an account exec, marcom manager, project manager, creative type, ui/ux pro, developer, programmer, producer, secretary or CEO, I’ve worked with people in your position and understand your unique needs, processes, perspective, and success metrics. Hire me for: BRANDING: creative concepts • positioning • unique selling propositions • brand consistency • taglines PRINT: ads • outdoor • catalogs • brochures • promotions • point-of-purchase • product packaging copy • sell sheets • case studies • buyer guides WEB: rich media ads • website and microsite content • information design and site architecture • web copywriting and editing • landing pages • email newsletters • social media • viral • eCRM • mobile DIRECT RESPONSE: ads • direct mail • drtv • CRM BROADCAST: television • radio CORPORATE: collateral • press releases • news letters • annual reports • internal communications • video scripts Need a team? I have long-standing relationships with many top-notch art directors, designers, boutique agencies, media buyers, developers, and programmers. If you need a complete team, I’d be happy to put one together to meet your needs efficiently, or recommend a specialist in one of these areas. How do we get started? I work onsite or offsite in Los Angeles, and I frequently work remotely with clients located around the country. You can engage me on a contract basis, or by the project, day or hour. Contact me today to ask me more, run a project by me, or get a quote. |
