Levi’s Interactive

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Levi’s Hong Kong Type 1 Jeans “Bold” campaign, including Youtube teaser videos, a teaser site, online units, microsite, UGC video contest, mobile, print, outdoor and retail. The fully integrated campaign more than doubled market share, won a Gold Effie Award, and was inducted into the marketingsherpa.com Viral Hall of Fame.

© Copyright 2004 - 2017 Blair Shapiro, Freelance Copywriter Los Angeles.

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