Guinness Holiday DM

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Holiday themed direct mail for Guinness, complete with warm, friendly copy and “stocking stuffers” in the way of gifting, food, and drink suggestions all incorporating Guinness, of course. Response to the included postcards and questionnaires far exceeded expectations, and the piece won a Caples Award.

© Copyright 2004 - 2017 Blair Shapiro, Freelance Copywriter Los Angeles.

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