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	<title>blairshapiro/cd/copywriter</title>
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	<link>http://blairshapiro.com</link>
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		<title>Dannon Activia</title>
		<link>http://blairshapiro.com/dannon-activia/</link>
		<comments>http://blairshapiro.com/dannon-activia/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 20:29:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://blairshapiro.com/?p=2031</guid>
		<description><![CDATA[Website, Facebook, and advertising.]]></description>
			<content:encoded><![CDATA[<table width="550" border="0">
<tr>
<td width="105"><a class="popup" title="Dannon Activia Site (Click n' drag to view entire image)" rel="shadowbox[activiasite]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_MICROSITE_home.jpg">View Site</a></td>
<td width="140"><a class="popup" title="Facebook Fan Page (Click n' drag to view entire image)" rel="shadowbox[dannonFB]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_FB_FAN-PAGES.jpg">View Facebook</a></td>
<td width="116"><a class="popup" title="Dannon Activia Pass The Cup Banner (Click n' drag to view entire image)" rel="shadowbox[activiabanner]" href="http://www.blairshapiro.com/onlinework/dannon/activia/banner/PASS_ALONG_BANNER1.jpg">View Banner</a></td>
</tr>
</table>
<div class="hidden"><a class="hidden" title="Dannon Activia Site" rel="shadowbox[activiasite]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_MICROSITE_home3.jpg"></a><br />
<a class="hidden" title="Dannon Activia Site" rel="shadowbox[activiasite]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_MICROSITE_14days.jpg"></a><br />
<a class="hidden" title="Dannon Activia Site" rel="shadowbox[activiasite]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_MICROSITE_so_good.jpg"></a><br />
<a class="hidden" title="Dannon Activia Site" rel="shadowbox[activiasite]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_MICROSITE_delicious.jpg"></a><br />
<a class="hidden" title="Dannon Activia Site" rel="shadowbox[activiasite]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_MICROSITE_cause.jpg"></a><br />
<a class="hidden" title="Dannon Activia Site" rel="shadowbox[activiasite]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_MICROSITE_truck.jpg"></a>
</div>
<div class="hidden"><a class="hidden" title="Facebook Fan Page" rel="shadowbox[dannonFB]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_FB_SendaCup.jpg"></a><br />
<a class="hidden" title="Facebook Fan Page" rel="shadowbox[dannonFB]" href="http://www.blairshapiro.com/onlinework/dannon/activia/ACTIVIA_FB_SendaCup_receiver.jpg"></a>
</div>
<div class="hidden"><a class="hidden" title="Dannon Activia Banner (cup is passed along in top banner)" rel="shadowbox[activiabanner]" href="http://www.blairshapiro.com/onlinework/dannon/activia/banner/PASS_ALONG_BANNER2.jpg"></a><br />
<a class="hidden" title="Dannon Activia Banner (cup is passed along in top banner)" rel="shadowbox[activiabanner]" href="http://www.blairshapiro.com/onlinework/dannon/activia/banner/PASS_ALONG_BANNER3.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Dannon Activia Banner" rel="shadowbox[activiabanner]" href="http://www.blairshapiro.com/onlinework/dannon/activia/banner/PASS_ALONG_BANNER4.jpg"></a><br />
<a class="hidden" title="Dannon Activia Banner" rel="shadowbox[activiabanner]" href="http://www.blairshapiro.com/onlinework/dannon/activia/banner/PASS_ALONG_BANNER5.jpg"></a><br />
<a class="hidden" title="Dannon Activia Banner" rel="shadowbox[activiabanner]" href="http://www.blairshapiro.com/onlinework/dannon/activia/banner/PASS_ALONG_BANNER6.jpg"></a><br />
<a class="hidden" title="Dannon Activia Banner" rel="shadowbox[activiabanner]" href="http://www.blairshapiro.com/onlinework/dannon/activia/banner/PASS_ALONG_BANNER7.jpg"></a>
</div>
<p>Pitch-winning digital work that helped Rosetta NY, now a part of Publicis, secure a large piece of the Dannon account, including the Activia business. This project for Dannon Activia encompassed branding and positioning work, as well as concepts and copywriting for the website, a Facebook fan page and app, and rich media advertising.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/dannon-activia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>JPMorganChase</title>
		<link>http://blairshapiro.com/jpmorganchase/</link>
		<comments>http://blairshapiro.com/jpmorganchase/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 20:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=9</guid>
		<description><![CDATA[Online brokerage interactive campaigns.]]></description>
			<content:encoded><![CDATA[<p><a class="popup" href="http://www.blairshapiro.com/onlinework/brownco/brand_unicast.html" rel="shadowbox[brownco];width=920;height=640" title="Brand Response Unicast">View Work</a></p>
<div class="hidden"><a href="http://www.blairshapiro.com/onlinework/brownco/passion.html" rel="shadowbox[brownco];width=370;height=860" "class="hidden" title="Half Page Brand Response 'Passion' Unit">view project</a><br />
<a href="http://www.blairshapiro.com/onlinework/brownco/reward.html" rel="shadowbox[brownco];width=370;height=860" "class="hidden" title="Half Page Brand Response 'Reward' Unit">view project</a><br />
<a href="http://blairshapiro.com/blairshapiro_v1/online/brownco/page07.html" rel="shadowbox[brownco];width=370;height=860" "class="hidden" title="Additional Brand Response Units">view project</a><br />
<a href="http://blairshapiro.com/blairshapiro_v1/online/brownco/page03.html" rel="shadowbox[brownco];width=380;height=860" "class="hidden" title="Tactical 'Calculate Savings' Units">view project</a><br />
<a href="http://blairshapiro.com/onlinework/brownco/speed_half_page.html" rel="shadowbox[brownco];width=370;height=860" "class="hidden" title="Tactical 'Speed' Half Page Unit">view project</a></div>
<p>JPMorganChase&#8217;s BrownCo online brokerage campaigns. These brand response and tactical efforts beat financial acquisition and intent-to-purchase industry norms. Awards included a Midas and an iNOVA award grand winner.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/jpmorganchase/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dannon Kids</title>
		<link>http://blairshapiro.com/dannon-kids/</link>
		<comments>http://blairshapiro.com/dannon-kids/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 23:22:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://blairshapiro.com/?p=2052</guid>
		<description><![CDATA[Website, advertising, and email.]]></description>
			<content:encoded><![CDATA[<table width="550" border="0">
<tr>
<td width="105"><a class="popup" title="Danimals Homepage (Click n' drag to view entire image)" rel="shadowbox[danimals]" href="http://www.blairshapiro.com/onlinework/dannon/danimals/danimals_homepage.jpg">View Danimals</a></td>
<td width="140"><a class="popup" title="Dan-o-nino Homepage (Click n' drag to view entire image)" rel="shadowbox[danonino]" href="http://www.blairshapiro.com/onlinework/dannon/danonino/danonino_homepage.jpg">View Dan-o-nino</a></td>
</tr>
</table>
<div class="hidden"><a class="hidden" title="Danimals Banner" rel="shadowbox[danimals]" href="http://www.blairshapiro.com/onlinework/dannon/danimals/danimals_banner1.jpg"></a><br />
<a class="hidden" title="Danimals Banner" rel="shadowbox[danimals]" href="http://www.blairshapiro.com/onlinework/dannon/danimals/danimals_banner2.jpg"></a><br />
<a class="hidden" title="Danimals Email" rel="shadowbox[danimals]" href="http://www.blairshapiro.com/onlinework/dannon/danimals/danimals_email.jpg"></a><br />
<a class="hidden" title="Danimals Brand Manifesto" rel="shadowbox[danimals]" href="http://www.blairshapiro.com/onlinework/dannon/danimals/danimals_manifesto.jpg"></a>
</div>
<div class="hidden"><a class="hidden" title="Dan-o-nino Banner" rel="shadowbox[danonino]" href="http://www.blairshapiro.com/onlinework/dannon/danonino/banner_chill.jpg"></a><br />
<a class="hidden" title="Dan-o-nino Banner" rel="shadowbox[danonino]" href="http://www.blairshapiro.com/onlinework/dannon/danonino/banner_licked.jpg"></a><br />
<a class="hidden" title="Dan-o-nino Brand Manifesto Banner" rel="shadowbox[danonino]" href="http://www.blairshapiro.com/onlinework/dannon/danonino/brand_manifesto.jpg"></a>
</div>
<p>Pitch-winning digital work that helped Rosetta NY, now a part of Publicis, secure a large piece of the Dannon account, including the Activia business. These projects for Dannon &#8220;Danimals&#8221; and &#8220;Dan-o-nino&#8221; kids brands encompassed branding and positioning work, as well as concepts and copywriting for the website, rich media advertising, and email.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/dannon-kids/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Godiva Chocolatier</title>
		<link>http://blairshapiro.com/godiva-catalog/</link>
		<comments>http://blairshapiro.com/godiva-catalog/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:51:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Brochures]]></category>
		<category><![CDATA[brochure]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=520</guid>
		<description><![CDATA[A deliciously tempting brochure and catalog.]]></description>
			<content:encoded><![CDATA[<p><a class="popup" title="Click n' drag to view entire image" rel="shadowbox[godiva]; " href="http://www.blairshapiro.com/offlinework/godiva/catalog/Godiva_01.jpg">View Work</a></p>
<div class="hidden"><a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[godiva]; " href="http://www.blairshapiro.com/offlinework/godiva/catalog/Godiva_02.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[godiva]; " href="http://www.blairshapiro.com/offlinework/godiva/catalog/Godiva_03.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[godiva]; " href="http://www.blairshapiro.com/offlinework/godiva/catalog/Godiva_05.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[godiva]; " href="http://www.blairshapiro.com/offlinework/godiva/catalog/Godiva_06.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[godiva]; " href="http://www.blairshapiro.com/offlinework/godiva/catalog/Godiva_07.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[godiva]; " href="http://www.blairshapiro.com/offlinework/godiva/catalog/Godiva_08.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[godiva]; " href="http://www.blairshapiro.com/offlinework/godiva/catalog/Godiva_09.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[godiva]; " href="http://www.blairshapiro.com/offlinework/godiva/catalog/Godiva_11.jpg"></a></div>
<p>Elegant, descriptive copy and exquisite imagery come together for a scrumptious Godiva Chocolatier brochure and catalog.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/godiva-catalog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dannon Greek</title>
		<link>http://blairshapiro.com/dannon-greek/</link>
		<comments>http://blairshapiro.com/dannon-greek/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 00:15:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://blairshapiro.com/?p=2056</guid>
		<description><![CDATA[Website, Facebook, and advertising.]]></description>
			<content:encoded><![CDATA[<p><a class="popup" title="Dannon Greek Homepage (Click n' drag to view entire image)" rel="shadowbox[dannongreek]" href="http://www.blairshapiro.com/onlinework/dannon/greek/dannon_greek_homepage.jpg">View Work</a></td>
<div class="hidden"><a class="hidden" title="Dannon Greek Bliss Banner" rel="shadowbox[dannongreek]" href="http://www.blairshapiro.com/onlinework/dannon/greek/dangreek_bliss_banner1.jpg"></a><br />
<a class="hidden" title="Dannon Greek Bliss Banner" rel="shadowbox[dannongreek]" href="http://www.blairshapiro.com/onlinework/dannon/greek/dangreek_bliss_banner2.jpg"></a><br />
<a class="hidden" title="Dannon Greek AR Banner" rel="shadowbox[dannongreek]" href="http://www.blairshapiro.com/onlinework/dannon/greek/dangreek_AR_banner.jpg"></a><br />
<a class="hidden" title="Dannon Greek Facebook App" rel="shadowbox[dannongreek]" href="http://www.blairshapiro.com/onlinework/dannon/greek/dangreek_fb_app1.jpg"></a><br />
<a class="hidden" title="Dannon Greek Facebook App" rel="shadowbox[dannongreek]" href="http://www.blairshapiro.com/onlinework/dannon/greek/dangreek_fb_app2.jpg"></a><br />
<a class="hidden" title="Dannon Greek Brand Manifesto" rel="shadowbox[dannongreek]" href="http://www.blairshapiro.com/onlinework/dannon/greek/DANGREEK_MANIFESTO.jpg"></a>
</div>
<div class="hidden"><a class="hidden" title="Dan-o-nino Banner" rel="shadowbox[danonino]" href="http://www.blairshapiro.com/onlinework/dannon/danonino/banner_chill.jpg"></a><br />
<a class="hidden" title="Dan-o-nino Banner" rel="shadowbox[danonino]" href="http://www.blairshapiro.com/onlinework/dannon/danonino/banner_licked.jpg"></a><br />
<a class="hidden" title="Dan-o-nino Brand Manifesto Banner" rel="shadowbox[danonino]" href="http://www.blairshapiro.com/onlinework/dannon/danonino/brand_manifesto.jpg"></a>
</div>
<p>Pitch-winning digital work that helped Rosetta NY, now a part of Publicis, secure a large piece of the Dannon account, including the Activia business. This project for the introduction of Dannon&#8217;s Greek brand encompassed branding and positioning work, as well as concepts and copywriting for the website, rich media advertising, and a facebook app.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/dannon-greek/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>British Airways Sleep</title>
		<link>http://blairshapiro.com/british-airways-sleep/</link>
		<comments>http://blairshapiro.com/british-airways-sleep/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 13:50:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=275</guid>
		<description><![CDATA[Sleeper Service interactive campaign.]]></description>
			<content:encoded><![CDATA[<table width="400" border="0">
<tr>
<td><a class="popup" title="Club World Microsite" rel="shadowbox ;width=800;height=630" href="http://www.newclubworld.com">View Microsite</a></td>
<td><a class="popup" title="Video Unit" rel="shadowbox[baclubworld] ;width=1000;height=665" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/nylondon/times_travel.htm">View Ad Units</a></td>
</tr>
</table>
<div class="hidden"><a class="hidden" title="Digital Outdoor" rel="shadowbox[baclubworld];width=790;height=660" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/outdoor/nybillboard2.htm"></a><br />
<a class="hidden" title="Half Page 'Pity' Unit" rel="shadowbox[baclubworld] ;width=370;height=900" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/club_world/336x850_BACW_WRMICH50K3L.html"></a><br />
<a class="hidden" title="Half Page 'Nap' Unit" rel="shadowbox[baclubworld] ;width=370;height=900" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/club_world/336x850_BACW_WRIAN50K3L.html"></a><br />
<a class="hidden" title="Sleeper Service 'Awake' Unit" rel="shadowbox[baclubworld] ;width=450;height=625" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/sleeperawake.html"></a><br />
<a class="hidden" title="Sleeper Service 'Non-Stop' Unit" rel="shadowbox[baclubworld] ;width=450;height=625" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/sleepernonstop.html"></a></div>
<p>British Airways Sleeper Service and Club World campaigns. Brand metrics and ticket sale goals were far exceeded. Among the awards, Best Travel Advertising from the Online Publishers Association, and a Gold CIMTIG.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/british-airways-sleep/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GlaxoSmithKline DM</title>
		<link>http://blairshapiro.com/glaxosmithkline-dm/</link>
		<comments>http://blairshapiro.com/glaxosmithkline-dm/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:17:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=292</guid>
		<description><![CDATA[Tagamet direct mail.]]></description>
			<content:encoded><![CDATA[<p><a class="popup" title="Outer Envelope - Front" rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_cover.jpg">View Work</a></p>
<div class="hidden"><a class="hidden" title="Outer Envelope - Back " rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_back.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Tagamet Inside Flap" rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_inside_open.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Tagamet Inside Open" rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_inside_full.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Tagamet Letter &#038; Coupons" rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_letter.jpg"></a></div>
<p>GlaxoSmithKline direct mail introducing Tagamet, the first anti-heartburn tablet you can take right before you eat. Usage of the included coupon far exceeded projections, and the piece won a Caples Award.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/glaxosmithkline-dm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guinness Holiday DM</title>
		<link>http://blairshapiro.com/guiness-holiday-dm/</link>
		<comments>http://blairshapiro.com/guiness-holiday-dm/#comments</comments>
		<pubDate>Thu, 06 May 2010 21:37:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://blairshapiro.com/?p=1469</guid>
		<description><![CDATA[Holiday direct mail for Guinness.]]></description>
			<content:encoded><![CDATA[<p><a class="popup" title="Self Mailer Front" rel="shadowbox[guinessdm]; " href="http://www.blairshapiro.com/offlinework/guiness/xmas/oe_front.jpg">View Work</a></p>
<div class="hidden"><a class="hidden" title="Self Mailer Back " rel="shadowbox[guinessdm]; " href="http://www.blairshapiro.com/offlinework/guiness/xmas/oe_back.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Inside (click n' drag to view entire image)" rel="shadowbox[guinessdm]; " href="http://www.blairshapiro.com/offlinework/guiness/xmas/guiness_xmas_inside.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Stocking Stuffer (click n' drag to view entire image)" rel="shadowbox[guinessdm]; " href="http://www.blairshapiro.com/offlinework/guiness/xmas/insert1.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Stocking Stuffer (click n' drag to view entire image)" rel="shadowbox[guinessdm]; " href="http://www.blairshapiro.com/offlinework/guiness/xmas/insert2.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Stocking Stuffer (click n' drag to view entire image)" rel="shadowbox[guinessdm]; " href="http://www.blairshapiro.com/offlinework/guiness/xmas/insert3.jpg"></a></div>
<p>Holiday themed direct mail for Guinness, complete with warm, friendly copy and &#8220;stocking stuffers&#8221; in the way of gifting, food, and drink suggestions all incorporating Guinness, of course. Response to the included postcards and questionnaires far exceeded expectations, and the piece won a Caples Award.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/guiness-holiday-dm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BMW Outdoor</title>
		<link>http://blairshapiro.com/bmw/</link>
		<comments>http://blairshapiro.com/bmw/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:55:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Outdoor]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=60</guid>
		<description><![CDATA[Outdoor for the X3.]]></description>
			<content:encoded><![CDATA[<p><a class="popup" title="X3 Outdoor 'Hauls'" rel="shadowbox[x3]" href="http://www.blairshapiro.com/offlinework/bmw/x3outdoor.jpg">View Work</a></p>
<div class="hidden"><a class="hidden" title="X3 Outdoor 'Vroom'" rel="shadowbox[x3]; " href="http://www.blairshapiro.com/offlinework/bmw/x3outdoor2.jpg"></a></div>
<p>Outdoor for BMW X3 SAV. The idea was simple: It&#8217;s got more room, but it&#8217;s still a BMW.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/bmw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Animal Planet</title>
		<link>http://blairshapiro.com/animal-planet/</link>
		<comments>http://blairshapiro.com/animal-planet/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 13:28:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://newsite.blairshapiro.com/?p=763</guid>
		<description><![CDATA[Croc Week interactive campaign.]]></description>
			<content:encoded><![CDATA[<p><a class="popup" title="Box Unit" rel="shadowbox[crocweek];width=310;height=260" href="http://www.blairshapiro.com/onlinework/discovery/crocweek/page02.html">View Work</a></p>
<div class="hidden"><a class="hidden" title="Skyscraper Unit" rel="shadowbox[crocweek] ;width=170;height=610" href="http://www.blairshapiro.com/onlinework/discovery/crocweek/page03.html">view project</a><br />
<a class="hidden" title="Superbanner Unit" rel="shadowbox[crocweek] ;width=738;height=100" href="http://www.blairshapiro.com/onlinework/discovery/crocweek/page04.html">view project</a><br />
<a class="hidden" title="Viral Mixer" rel="shadowbox[crocweek] ;width=710;height=535" href="http://www.blairshapiro.com/onlinework/discovery/crocweek/mixer.html">view project</a></div>
<p>Animal Planet Croc Week campaign achieved 23% click-through and exceeded ratings goals. Awards included a One Show, Web Marketing Association &#8216;Best rich media entertainment campaign&#8217; and iNOVA Gold.</p>
]]></content:encoded>
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		</item>
	</channel>
</rss>

