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	<title>blairshapiro/cd/copywriter</title>
	<atom:link href="http://blairshapiro.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blairshapiro.com</link>
	<description></description>
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		<title>JPMorganChase</title>
		<link>http://blairshapiro.com/jpmorganchase/</link>
		<comments>http://blairshapiro.com/jpmorganchase/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 20:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=9</guid>
		<description><![CDATA[Online brokerage interactive campaigns.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.blairshapiro.com/onlinework/brownco/brand_unicast.html" rel="shadowbox[brownco];width=920;height=640" title="Brand Response Unicast"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/work.gif" alt="" width="135" height="20" /></a></p>
<div class="hidden"><a href="http://www.blairshapiro.com/onlinework/brownco/passion.html" rel="shadowbox[brownco];width=370;height=860" "class="hidden" title="Half Page Brand Response 'Passion' Unit">view project</a><br />
<a href="http://www.blairshapiro.com/onlinework/brownco/reward.html" rel="shadowbox[brownco];width=370;height=860" "class="hidden" title="Half Page Brand Response 'Reward' Unit">view project</a><br />
<a href="http://blairshapiro.com/blairshapiro_v1/online/brownco/page07.html" rel="shadowbox[brownco];width=370;height=860" "class="hidden" title="Additional Brand Response Units">view project</a><br />
<a href="http://blairshapiro.com/blairshapiro_v1/online/brownco/page03.html" rel="shadowbox[brownco];width=380;height=860" "class="hidden" title="Tactical 'Calculate Savings' Units">view project</a><br />
<a href="http://blairshapiro.com/onlinework/brownco/speed_half_page.html" rel="shadowbox[brownco];width=370;height=860" "class="hidden" title="Tactical 'Speed' Half Page Unit">view project</a></div>
<p>JPMorganChase&#8217;s BrownCo online brokerage campaigns. These brand response and tactical efforts beat financial acquisition and intent-to-purchase industry norms. Awards included a Midas and an iNOVA award grand winner.</p>
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			<wfw:commentRss>http://blairshapiro.com/jpmorganchase/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BMW Outdoor</title>
		<link>http://blairshapiro.com/bmw/</link>
		<comments>http://blairshapiro.com/bmw/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:55:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Outdoor]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=60</guid>
		<description><![CDATA[Outdoor for the X3.]]></description>
			<content:encoded><![CDATA[<p><a title="X3 Outdoor 'Hauls'" rel="shadowbox[x3]" href="http://www.blairshapiro.com/offlinework/bmw/x3outdoor.jpg"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/work.gif" alt="" width="135" height="20" /></a></p>
<div class="hidden"><a class="hidden" title="X3 Outdoor 'Vroom'" rel="shadowbox[x3]; " href="http://www.blairshapiro.com/offlinework/bmw/x3outdoor2.jpg"></a></div>
<p>Outdoor for BMW X3 SAV. The idea was simple: It&#8217;s got more room, but it&#8217;s still a BMW.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/bmw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Land Rover</title>
		<link>http://blairshapiro.com/land-rover/</link>
		<comments>http://blairshapiro.com/land-rover/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:00:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Microsite]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=553</guid>
		<description><![CDATA[Rich media cgi/video ad and microsite.]]></description>
			<content:encoded><![CDATA[<table width="400" border="0">
<tr>
<td width="200"><a title="Terrain Overlay Ad Unit" rel="shadowbox;width=910;height=750" href="http://www.blairshapiro.com/onlinework/landrover/landrover_terrain/index.html"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/ad.gif" alt="" width="150" height="20"></a></td>
<td width="200"><a title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr1a.jpg"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/microsite.gif" alt="" width="155" height="20"></a></td>
</tr>
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<div class="hidden"><a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr1.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr2.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr3.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr4.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr5.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr6.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr7.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr8.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr9.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr10.jpg"></a><br />
<a class="hidden" title="Freelander Microsite" rel="shadowbox[lrmicrosite]; " href="http://www.blairshapiro.com/onlinework/landrover/08_freelander/landroversite/wpsite/lr11.jpg"></a></div>
<p>Land Rover &#8220;terrain&#8221; overlay ad unit rich with cgi and video, and a Freelander microsite with info, videos, and experiences. These two executions are parts of integrated campaigns that won Horizon, Web Marketing Association and iNova Gold Awards.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/land-rover/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Animal Planet</title>
		<link>http://blairshapiro.com/animal-planet/</link>
		<comments>http://blairshapiro.com/animal-planet/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 17:28:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://newsite.blairshapiro.com/?p=763</guid>
		<description><![CDATA[Croc Week interactive campaign.]]></description>
			<content:encoded><![CDATA[<p><a title="Box Unit" rel="shadowbox[crocweek];width=310;height=260" href="http://www.blairshapiro.com/onlinework/discovery/crocweek/page02.html"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/work.gif" alt="" width="135" height="20"></a></p>
<div class="hidden"><a class="hidden" title="Skyscraper Unit" rel="shadowbox[crocweek] ;width=170;height=610" href="http://www.blairshapiro.com/onlinework/discovery/crocweek/page03.html">view project</a><br />
<a class="hidden" title="Superbanner Unit" rel="shadowbox[crocweek] ;width=738;height=100" href="http://www.blairshapiro.com/onlinework/discovery/crocweek/page04.html">view project</a><br />
<a class="hidden" title="Viral Mixer" rel="shadowbox[crocweek] ;width=710;height=535" href="http://www.blairshapiro.com/onlinework/discovery/crocweek/mixer.html">view project</a></div>
<p>Animal Planet Croc Week campaign achieved 23% click-through and exceeded ratings goals. Awards included a One Show, Web Marketing Association &#8216;Best rich media entertainment campaign&#8217; and iNOVA Gold.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/animal-planet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>British Airways Sleep</title>
		<link>http://blairshapiro.com/british-airways-sleep/</link>
		<comments>http://blairshapiro.com/british-airways-sleep/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 13:50:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Microsite]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=275</guid>
		<description><![CDATA[Sleeper Service interactive campaign.]]></description>
			<content:encoded><![CDATA[<table width="400" border="0">
<tr>
<td><a title="Club World Microsite" rel="shadowbox ;width=800;height=630" href="http://www.newclubworld.com"><img class="alignnone" title="View work" src="/wp-content/themes/workaholic/images/microsite.gif" alt="" width="155" height="20" /></a></td>
<td><a title="Video Unit" rel="shadowbox[baclubworld] ;width=1000;height=665" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/nylondon/times_travel.htm"><img class="alignnone" title="View work" src="/wp-content/themes/workaholic/images/ads.gif" alt="" width="150" height="20" /></a></td>
</tr>
</table>
<div class="hidden"><a class="hidden" title="Digital Outdoor" rel="shadowbox[baclubworld];width=790;height=660" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/outdoor/nybillboard2.htm"></a><br />
<a class="hidden" title="Half Page 'Pity' Unit" rel="shadowbox[baclubworld] ;width=370;height=900" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/club_world/336x850_BACW_WRMICH50K3L.html"></a><br />
<a class="hidden" title="Half Page 'Nap' Unit" rel="shadowbox[baclubworld] ;width=370;height=900" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/club_world/336x850_BACW_WRIAN50K3L.html"></a><br />
<a class="hidden" title="Sleeper Service 'Awake' Unit" rel="shadowbox[baclubworld] ;width=450;height=625" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/sleeperawake.html"></a><br />
<a class="hidden" title="Sleeper Service 'Non-Stop' Unit" rel="shadowbox[baclubworld] ;width=450;height=625" href="http://www.blairshapiro.com/onlinework/ba/09_clubworld/sleepernonstop.html"></a></div>
<p>British Airways Sleeper Service and Club World campaigns. Brand metrics and ticket sale goals were far exceeded. Among the awards, Best Travel Advertising from the Online Publishers Association, and a Gold CIMTIG.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/british-airways-sleep/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Citrucel Extra Fiber</title>
		<link>http://blairshapiro.com/citrucel-extra-fiber/</link>
		<comments>http://blairshapiro.com/citrucel-extra-fiber/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 03:37:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://blairshapiro.com/?p=1174</guid>
		<description><![CDATA[GlaxoSmithKline extra fiber print ads.]]></description>
			<content:encoded><![CDATA[<p><a title="Citrucel: Sign (click n' drag to view entire image)" rel="shadowbox[fiber]; " href="http://www.blairshapiro.com/offlinework/images/citrucel_sign.jpg"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/work.gif" alt="" width="135" height="20"></a></p>
<div class="hidden"><a class="hidden" title="Citrucel: Rolls (click n' drag to view entire image)" rel="shadowbox[fiber]; " href="http://www.blairshapiro.com/offlinework/images/citrucel_rolls.jpg"></a></div>
<p>Print ads for GlaxoSmithKline Citrucel with extra fiber. A picture says a thousand words. The campaign won a regional Addy Award.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/citrucel-extra-fiber/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AT&amp;T Emails</title>
		<link>http://blairshapiro.com/att-emails/</link>
		<comments>http://blairshapiro.com/att-emails/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 18:55:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=489</guid>
		<description><![CDATA[AT&#038;T email campaigns.]]></description>
			<content:encoded><![CDATA[<p><a title="AT&amp;T Blackberry Email" rel="shadowbox[attemail]; " href="http://www.blairshapiro.com/onlinework/att/emails/ATT_email_2.jpg"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/work.gif" alt="" width="135" height="20" /></a></p>
<div class="hidden"><a class="hidden" title="AT&amp;T Blackberry Email" rel="shadowbox[attemail]; " href="http://www.blairshapiro.com/onlinework/att/emails/ATT_email_1.jpg"></a><br />
<a class="hidden" title="AT&amp;T Navigator Email" rel="shadowbox[attemail]; " href="http://www.blairshapiro.com/onlinework/att/emails/ATT_email_3.jpg"></a></div>
<p>Direct response B2B and Consumer emails for AT&#038;T wireless to introduce the Blackberry Pearl for business customers, as well as the AT&amp;T Navigator GPS service.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/att-emails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GlaxoSmithKline DM</title>
		<link>http://blairshapiro.com/glaxosmithkline-dm/</link>
		<comments>http://blairshapiro.com/glaxosmithkline-dm/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:17:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=292</guid>
		<description><![CDATA[Tagamet direct mail.]]></description>
			<content:encoded><![CDATA[<p><a title="Outer Envelope - Front" rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_cover.jpg"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/work.gif" alt="" width="135" height="20"></a></p>
<div class="hidden"><a class="hidden" title="Outer Envelope - Back " rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_back.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Tagamet Inside Flap" rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_inside_open.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Tagamet Inside Open" rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_inside_full.jpg"></a></div>
<div class="hidden"><a class="hidden" title="Tagamet Letter &#038; Coupons" rel="shadowbox[gskdm]; " href="http://www.blairshapiro.com/offlinework/images/tagamet_letter.jpg"></a></div>
<p>GlaxoSmithKline direct mail introducing Tagamet, the first anti-heartburn tablet you can take right before you eat. Usage of the included coupon far exceeded projections, and the piece won a Caples Award.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/glaxosmithkline-dm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BMW Motorcycle</title>
		<link>http://blairshapiro.com/bmw-motorcycle/</link>
		<comments>http://blairshapiro.com/bmw-motorcycle/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 16:06:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=88</guid>
		<description><![CDATA[Motorcycle wear print campaign.]]></description>
			<content:encoded><![CDATA[<p><a title="Click n' drag to view entire image" rel="shadowbox[moto]; " href="http://www.blairshapiro.com/offlinework/bmw/print/bmwmoto.gif"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/work.gif" alt="" width="135" height="20"></a></p>
<div class="hidden"><a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[moto]; " href="http://www.blairshapiro.com/offlinework/bmw/print/bmwmoto2.gif"></a></div>
<p>Print ads for BMW Motorcycle wear, with descriptive copy and an irreverent tone to appeal to the target audience.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/bmw-motorcycle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>British Airways Brochure</title>
		<link>http://blairshapiro.com/british-airways-brochure/</link>
		<comments>http://blairshapiro.com/british-airways-brochure/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 19:59:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brochures]]></category>
		<category><![CDATA[brochure]]></category>

		<guid isPermaLink="false">http://sitev2.blairshapiro.com/?p=119</guid>
		<description><![CDATA[BA Holidays channel migration brochure.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.blairshapiro.com/offlinework/ba/trade_version_Page_1.jpg" title="Click n' drag to view entire image" rel="shadowbox[babrochure]"><img class="alignnone" title="work" src="/wp-content/themes/workaholic/images/work.gif" alt="" width="135" height="20"></a></p>
<div class="hidden"><a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[babrochure]; "href="http://www.blairshapiro.com/offlinework/ba/trade_version_Page_2.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[babrochure]; "href="http://www.blairshapiro.com/offlinework/ba/trade_version_Page_3.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[babrochure]; "href="http://www.blairshapiro.com/offlinework/ba/trade_version_Page_4.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[babrochure]; "href="http://www.blairshapiro.com/offlinework/ba/trade_version_Page_5.jpg"></a><br />
<a class="hidden" title="Click n' drag to view entire image" rel="shadowbox[babrochure]; "href="http://www.blairshapiro.com/offlinework/ba/trade_version_Page_6.jpg"></a></div>
<p>British Airways Holidays brochure for channel migration from offline to online bookings. It far surpassed the goals, and reduced call center costs.</p>
]]></content:encoded>
			<wfw:commentRss>http://blairshapiro.com/british-airways-brochure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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