GlaxoSmithKline direct mail introducing Tagamet, the first anti-heartburn tablet you can take right before you eat. Usage of the included coupon far exceeded projections, and the piece won a Caples Award.

Holiday themed direct mail for Guinness, complete with warm, friendly copy and “stocking stuffers” in the way of gifting, food, and drink suggestions all incorporating Guinness, of course. Response to the included postcards and questionnaires far exceeded expectations, and the piece won a Caples Award.

Dimensional direct mail piece for FOX Cable Networks “SPEED” channel. A customized tin in the shape of the SPEED logo, housing 5 custom-branded energy drinks, was developed to reinforce the value of the SPEED brand to key renewal MSO’s and decision makers. The piece won three GOLD Awards at the 2010 PromaxBDA, including one for copywriting.

Orkin retention postcards. They kept the need for service top-of-mind, and greatly reduced defections.

Bank of America Check Card direct mail. It made people feel comfortable with this new type of card, and it beat the goals for acquisition and activation.

Hong Kong Public Service pro bono piece for the China Organization Against Domestic Violence. As a result, just three months after the campaign ran the organization received 69% more calls, stopped 76 incidents, and the piece won a Hong Kong Effie Award.