About

Hi, I’m an award-winning, freelance Copywriter living in Los Angeles, CA. I got my start in traditional advertising, direct marketing, and early online work at top agencies like OgilvyOne and Y&R/Wunderman. In the height of the dotcom meltdown I dove headfirst into interactive (nice timing, huh?) serving as Creative Director (and, yes, still writing copy) at world renowned shops like Agency.com, Web Liquid, and TBWA/Tequila.

Today, I’m versatile and adept at developing strategies, ideas, and copy that engage consumers and drive transactions across all technologies, platforms, and media. Collaborating with large and small ad agencies, digital agencies, design firms, and companies nationwide, I work on projects ranging from a single tagline, print or banner ad, to complex sites, large brochures, and high-profile integrated campaigns.

Have a look at some of my work and contact me. Whether you have a specific project in mind or just want to get in touch, I’d love to connect.

Awards and press

Recognition by a diverse collection of awards, including Addys, Caples, One Show Interactive, Biz 2.0 Interactive Campaign of the Year, MediaPost Interactive Entertainment Campaigns of the Year, Midas Interactive Awards, Web Marketing Association Entertainment Campaigns of the Year, EyeBlaster Awards, ATME’s (Interactive Travel Marketing Awards), INOVA Rich Media Grand Winner/Gold Awards, Hong Kong 4A’s Interactive Award, Hong Kong Gold Effie, China Sina Interactive Award and MarketingSherpa.com Viral Hall of Fame.

Judge for numerous interactive advertising competitions, including Eyeblaster Awards, One Show Interactive, iNOVA Interactive Awards, Horizon Interactive Awards, MSN Creative Awards, and Hong Kong 4A’s.

Featured in publications and sites such as Adweek, ClickZ, The New York Times, The Wall Street Journal, Media Magazine, Emerging Interest, B2B Magazine and The Internet Advertising Bureau (IAB).


© Copyright 2004 - 2017 Blair Shapiro, Freelance Copywriter Los Angeles.

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